Plan
Learn how to monitor forecast accuracy, demand bias, and planning performance across your portfolio.
The Demand Review process focuses on evaluating and aligning the organization’s demand forecasts with the sales and operational plans.
It serves as a collaborative forum where cross-functional teams—such as Sales, Marketing, and Supply Chain—review forecast performance, assess demand trends, and identify key drivers affecting customer demand.
Through this review, teams can:
- Validate the accuracy and credibility of demand forecasts.
- Reconcile differences between statistical forecasts and business insights.
- Identify risks and opportunities impacting the demand plan.
- Ensure alignment between forecasted demand and the company’s strategic objectives.
The OWL Analytics Platform provides interactive dashboards that support this process, enabling data-driven decision-making through clear visualizations and key performance indicators.
The following sections detail the main dashboards available under the Demand Review module: